Sajith Pai, Romita Mazumdar, Foxtale, and all things beauty

This candid conversation between Sajith Pai, one of my favourite investors and writers, and Romita Mazumdar, CEO and Founder of Foxtale dives into what it takes to build a beauty brand. The discussion highlights the importance of listening to customers, refining products based on feedback, and maintaining strong unit economics while growing.

One of the most interesting takeaways is how Foxtale’s growth wasn’t purely influencer-driven. In today’s beauty landscape, it’s easy to assume that a brand needs flashy endorsements to succeed, but Romita proved that a great product can create its own buzz.

This article is a must-read for anyone who thinks building a beauty brand is just about viral moments—because Foxtale’s story proves it’s about so much more.